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EXCLUSIVE PRODUCT!
E-BOOK DIGITAL MARKETING for ADVERTISING on FACEBOOK /META/ and GOOGLE ADS – COMPLETE GUIDE
We’ve prepared a comprehensive step-by-step guide covering all the essential stages and specifics of setting up ad campaigns on Facebook and Google Ads. This resource will save you both time and money in searching for the right information—without wasting huge budgets on testing while missing the key steps that define your online strategy before launching your campaigns.
Online advertising is a powerful tool for attracting potential clients and driving sales. It offers countless opportunities that, when used correctly, can lead to significant success.
Stand out from the competition with “The Successful Advertising Guide – PART II” – your roadmap to effective digital advertising. This compact e-book will teach you how to:
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Develop a targeted ad strategy that attracts the right clients
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Optimize ad campaigns for maximum ROI
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Measure and analyze advertising effectiveness
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Avoid common mistakes and achieve better results
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Build a successful ad strategy regardless of your budget or experience
“The Successful Advertising Guide” provides you with practical tips based on over 10 years of experience, expertise, and practice.
In our first guide, we introduced the most common mistakes made before launching online advertising. In this second part, we go deeper into those mistakes and outline the steps you need to take to avoid them.
Contents of Guide 2:
Successful Facebook Advertising
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Implementing Pixel and CAPI on your website
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What is Facebook Pixel?
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How to create and implement Facebook Pixel?
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What is CAPI?
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How to create and implement Facebook CAPI?
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Creating conversions on Facebook
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What is conversion tracking?
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Why is it important to track conversions?
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Common conversion types
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Best practices for conversion tracking
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Creating remarketing audiences (+ most tested and recommended audiences for our clients)
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What are remarketing audiences on Facebook?
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Why create remarketing audiences?
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Commonly used remarketing audiences
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Overlooked audiences that can significantly boost results
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Product Catalog – why it’s essential and how to set it up
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What is a Facebook product catalog?
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Why is it important?
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Types of product catalogs
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How to configure a product catalog
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Campaign types and objectives on Facebook + PRO tips
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Campaign goals explained
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Types of ad formats
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Key advertising metrics – what to track and how to interpret results
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Most important metrics
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What each indicator tells us depending on the campaign goal
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The importance of A/B testing and how to run tests
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Types of A/B tests
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How to launch effective A/B tests
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How to get inspired by competitors
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How to check competitor Facebook ads
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Why monitoring competitor ads matters
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Benefits of competitor research
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Successful Google Ads Advertising
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Creating and implementing a remarketing tag
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What is a remarketing tag?
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Why add it to your website?
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How to set it up
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Linking Google Ads with other Google products
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Connection with GA4
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Linking with YouTube channel
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Linking with Google Business Profile
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Linking with Google Merchant Center
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Creating and implementing conversions on your website
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What are conversions?
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Which conversions to create for your business
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How to implement them
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Building remarketing lists (+ bonus: most effective audiences tested with our clients)
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What are remarketing lists?
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Commonly used remarketing audiences
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How to create a remarketing list
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Product Catalog – types, why it’s needed, setup, and column requirements
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What is a product catalog?
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Catalog types and their requirements
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Why it’s necessary
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How to configure it
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Types of campaigns in Google Ads
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Search Ads
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Demand Gen Ads
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Performance Max Ads
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Video Ads
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Shopping Ads
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App Ads
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Smart Ads
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Essential Google Ads optimizations
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Why optimize ads?
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Best practices for campaign optimization:
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Search campaigns
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Display / Demand Gen campaigns
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YouTube campaigns
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Performance Max
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Bonus
Revealing proven practices from digital advertising.
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